The Hogan-branded Lamkin Z5 in standard or midsize is stock. Available shafts include KBS Tour V (S, X), KBS Tour 90 (R, S), True Temper Dynamic Gold (R300, S300, X100), and UST Recoil 760 (A, R) and 780 (S). The black DMB ICONs remain a few weeks out (thank you, COVID-19) and will sell for $800.Īs has been Hogan’s practice, there’s no upcharge for graphite over steel. I think we’re starting to be included but five years from now, I hope it’s automatic that they think of Ben Hogan.”īen Hogan Icon – Price, Availability and OptionsĪs mentioned, Hogan is taking pre-orders for the ICON irons in chrome starting today with pricing at $770 for a seven-piece set. When highly accomplished or serious players go looking for new clubs, there’s a pretty short list of brands they look at. “The Ben Hogan brand has always been niche. “I don’t think we’re going to change our core being,” he says. And it’s announcing a new European website,. White says Hogan sold product into 26 countries last year almost by accident. “We tried in 2019 to do that on our own but without boots on the ground, it’s hard to do from Fort Worth.” “We have an agreement with a sales, marketing and distribution agent based in London,” says White. In addition, Hogan is officially expanding into Europe and the U.K. That alleviates a significant barrier for some golfers. Hogan recently formalized a national agreement with Club Champion and other regional and local fitters. Lots of OEMs have variations of the same theme: a high-bounce leading edge and a lower-bounce trailing edge for versatility and to minimize digging. It’s something we’re looking at but I don’t want to commit to it.” “I get it, but it’s hard to justify bringing out lefty clubs to sell, at most, six to eight per cent of the right-handed offerings. “We hear the same rumblings from southpaws that everyone else hears,” says White. And, sorry lefties, the ICONs will be available only in right-handed models for now and the immediate future. Black DBM (Diamond Black Metal) versions will follow within a few weeks. Unlike some Direct-To-Consumer (DTC) brands, Hogan does have a four-person, U.S.-based design firm under contract to handle its R&D so you can expect several new Hogan products this spring and throughout the year.ĭue to COVID-19-related shipping delays, Hogan will begin taking pre-orders today for the ICON chrome irons. For now, Hogan isn’t saying yes, but it isn’t saying no, either. That leads to the question of possible progressive sets. Dirty Harry: “a man’s got to know his limitations.” Blades are sexy to look at and fun to play if you have the game but in the words of Clint Eastwood in his role as Detective Harry Callahan, a.k.a. The company says it’s tried to make the Ben Hogan ICON as playable as possible. “It’s not just a piece of metal on the end of a stick.” Can You Even Blade, Bro?įorgiving and blade go together like haddock and ice cream so, in this case, you have to look at it relatively. “It’s a pretty forgiving blade,” says White. As irons get longer, the center of mass gets lower, so you get the ball up easier. For scoring irons (8-9-PW), the center of mass is higher, producing lower, more piercing shots without ballooning. Hogan calls it the Progressive Center of Mass Weighting System, a fancy name for a simple concept: the center of mass gets lower as the irons get longer. “It puts more mass behind the golf ball so you get that great feeling a blade can provide when you hit it squarely.” “The weight pad on the back has a different geometry for each individual club,” adds White. That should translate into more confidence and – for a blade – more forgiveness. The design also allows for a larger face and a larger hitting area. “This feature provided a thicker mass behind the face while keeping the center of gravity more heel-ward for easier workability,” wrote Jeff Sheets for MyGolfSpy back in 2010.
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